About

Wo-Ma is a new androgynous style clothing brand, founded in London, which is designed to empower the wearer.

Wo-Ma is a universal clothing brand designed for the non-conformist and discerning leader who is searching for clothes that reflect their true character ethos and inner confidence. Our objective is to design clothes that both leading women and men feel comfortable to wear whether in their home locations or internationally in various urban and non urban environments.

The SS24 collection is designed to empower with a strong feminine muse customer in mind and for a fashion conscious male consumer at the same time. The line consists of tailored shirts, tops, trousers, dresses, kimonos and kaftans. All fabrics used are 100% natural and sustainable, no synthetic blends are involved. Attention to detail is shown throughout this SS24 collection and the forthcoming AW24 collection.

The intention of Wo-Ma is to focus on designing a timeless androgynous range of clothing that confident consumers will identify with wearing. Attention to detail with raw edging, contrast fabric paneling, textured layering and asymmetric block designs are detailed throughout the range. High grade tailoring fabrics have been carefully selected for this compact range. The androgynous unisex style is reflected in the foundation of our brand name, Wo-Ma.

The oversized nature and style throughout the collection is in place to convey a style and mood which is completely relaxed and non constrictive. The oversized fit and shape of garments is intentionally designed to give the wearer an enhanced feeling of comfort with a wearable dramatic style. High quality fabrics have been sourced for this SS24 collection and we only consider 100% natural fibres. Details of playful embroidery have all been carefully considered and positioned for a customer who prefers their clothes to whisper rather than shout.

The SS24 collection has been designed with a timeless minimalist aesthetic, combining influence from the Far East with elements of European style. Again only naturally sustainable fibres and fabrics from cotton/silk to cotton voile and super soft linen have been considered for this collection. The garment models are enhanced with playful details and tailored embroidery focusing on messages of freedom, love and insight for this season. We intend to build upon this and use playful design combined with embroidery detail as our medium to focus attention and highlight current day issues in a memorable nature.

Wo-Ma is a universal clothing brand designed to empower for the non-conformist and discerning leader who is searching for clothes that reflect their true character ethos and inner confidence.